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Fitzrovia Office Space Guide

Overview of Fitzrovia

For many years, Fitzrovia stood in the shadow of Tottenham Court Road and Great Titchfield Street, sometimes only casually being referred to as London’s Old Latin Quarter. It wasn’t actually given a name until the 1930s, taking inspiration from the Fitzroy Tavern on Charlotte Street, where the likes of George Orwell, Quentin Crisp and Dylan Thomas would regularly gather and exchange ideas. Only once community activists came to the fore in the 1970s did the name finally find common usage, with the arrival of the annual Fitzrovia Festival playing a key role in establishing that.

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Compared to the neighbouring boroughs of Westminster and Camden, Fitzrovia has long been seen as an affordable alternative to many. Although, changes to commercial and residential property laws in the 1980s saw that partially change, as gentrification took hold and Fitzrovia was marketed as an upmarket area due to its locality to the West End. That said, Fitzrovia still remains a more cost-effective option for home and business owners today, offering very competitive rates compared to some parts of London.

Charlotte Street remains a focus for media companies, along with the many bistros and bars that attract a roaring trade throughout the week. It continues to welcome some of the biggest brands in the world, with Facebook’s UK headquarters having been based in Rathbone Square since 2017. New commercial developments are also in the pipeline, showing it has much to offer businesses on the lookout for new premises.

Average price ranges for Fitzrovia offices

While prices will vary depending on the provider, availability and current market trends, here is an indication of average prices for setting up new office space in Fitzrovia:

Type	Average Price Per Workstation
Hot Desk	£200 - £350
Dedicated Desk	£300 - £550
Private Office	£450 - £900

*Guide prices per person per month, excl. vat.

Price comparison for neighbouring areas

Businesses setting up in nearby locations on average will have to pay the following rates:

Area	Hot Desk	Fixed Desk	Private Office
Covent Garden	£200-£280	£300-£450	£500-£850
Euston	£175-£300	£250-£400	£400-£850
Mayfair	£250-£350	£450-£550	£750-£1,100
Soho	£200-£350	£300-£550	£450-£900
Marylebone	£200-£300	£350-£400	£450-£1,000
Holborn	£200-£350	£300-£550	£400-£800
Bloomsbury	£175-£300	£250-£400	£400-£750

*Guide prices per person per month, excl. vat. 

Offices to Rent in Fitzrovia

Across central London in 2021, there has been a release of pent up demand for commercial property, which has seen requirements rise as high as 10 million sq. ft., a huge increase of 41% on the previous 12 months. It demonstrates that despite an increase in working from home, businesses continue to want and need physical office space that can support their growth.

Fitzrovia’s stock has been on the rise for the past 5-7 years, and has become something of a hotspot for businesses on the hunt for new premises. Much of this has been driven by the Fitzrovia Area Action Plan, which is intended to offer a much-needed regeneration. One of the biggest plans set to come to fruition will be the conversion of the existing Network Building on Tottenham Court Rd. While yet to be finalised, it could see 321,000 sq. ft. of new office space arrive in the area ready to be snapped up.

The arrival of Crossrail in the area will also provide a significant boost to the local economy. In anticipation of its completion in 2022, new flexible work spaces like 42 Berners Street have already been built, which offers as much as 22,000 sq. ft. office accommodation across 5 of the 7 levels. There are more modern office developments being drawn up right now, which will be urgently needed once Crossrail gets on the move.

A large portion of the large Georgian and Victorian-style properties that give Fitzrovia its style have been converted into office spaces over the years. While they stand in stark contrast to the modernised developments that are becoming more common place, their spacious interiors offer an attractive quality to businesses of all sizes. So while the modern day Fitzrovia renaissance looks set to continue for some time yet, the period architecture will always have its own unique attraction.

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What type of business set-up in Fitzrovia?

It is estimated around 50,000 people work in Fitzrovia, which is spread across its location within both Camden and Westminster boroughs. Over the years it has remained closely associated with the media industry, with the BBC’s New Broadcasting House and other BBC buildings located on the west side of the neighbourhood. The film and music industries are also present, along with a growing number of public relations, digital media and advertising firms.

Fitzrovia is based next to London’s fast fashion hub, with all of the major UK brands present on Oxford Street, Bond Street and surrounding areas. On Great Titchfield Street and Great Portland Street you’ll also find a host of ‘rag trade’ showrooms, along with smaller, independent tailors. Cosmetics giant, Estée Lauder, base their UK and Ireland headquarters at One Fitzroy Place, which covers an expansive 144,000 sq. ft. of office space.

Major architectural firms such as Make and Arup are located on Fitzroy Street, along with engineering and design practises on connecting roads. BT’s former headquarters, the BT Tower still stands tool today, and is now classified as a Grade II-listed building and remains a major UK communications hub.

Facilities in Fitzrovia

Whether you need to find a place to entertain clients, or somewhere to present a sales pitch, given Fitzrovia’s location in central London, you should find it easy to find something that works with your budget.  

Networking with Local Businesses  

If you want to make new business connections in Fitzrovia, a good place to start is at the Fitzrovia Business Hub. Here you can network with other businesses in the area at the Riding House Café, where all meetings are held. The Athena Network helps women in business to develop new opportunities and hold regular meetings once a month. You may also want to reach out to the Fitzrovia Partnership, which brings together local businesses to help improve the commercial area. As a general rule, if you are new to Fitzrovia, it is always worth searching for new business networking events, as new announcements are being made all the time.

Transport Links  

Transport connections in and around Fitzrovia are strong, making it easy to organise local meetings and for staff to travel to and from home.

Does Fitzrovia have a tube station?

In terms of tube stations, Tottenham Court Road (Northern and Central lines) is a short walk away and will also form part of the new Crossrail, which is due for completion in 2022. Warren Street and Goodge Street (Northern line), Oxford Circus (Central, Bakerloo and Victoria) and Great Portland Street (Hammersmith & City, Circle and Metropolitan lines) are also close by.

What mainline stations are close to Fitzrovia?

For mainline train stations, Euston, King’s Cross, St. Pancras International and London Victoria are all easily within reach. This offers full coverage of the rail network in London and the UK, as well as connections to the Eurostar.

What other transport options are there in Fitzrovia?

Buses are always on the go in Fitzrovia, with the busiest routes including numbers 24, 29, 73 and 390. Due to its central location, black cabs and hail ride services are easy to find, although prices tend to be higher due in Zone 1 areas.

Where are the nearest airports?

Travelling by road, the nearest airport is Heathrow, which takes 40-50 minutes via the M4. A tube journey will take roughly the same amount of time. Gatwick in South London requires a 90 minute road trip via the M25, although you may be able to get their quicker using tube or rail links.

Things to do in Fitzrovia

Fitzrovia offers a fantastic work/life balance, with everything staff could need to unwind after work right on their doorstep. The very best that London has to offer is all within walking distance, from top of the range food and drink, to workout spaces and cultural delights.

What are the best restaurants and bars in Fitzrovia?

If you have an important client coming to your office and you want to treat them to a high-end lunch or dinner, Sanderson London is a 5-star boutique hotel with a premium restaurant serving modern continental cuisine. Japanese food fans will enjoy the delights of ROKA Charlotte Street and Barrica on Goodge Street serves up delicious Spanish tapa. Berners Tavern, in the London Edition Hotel, offers the best of British and European cuisine and is complemented by glorious interior décor. Sardo is a wonderful Sardinian restaurant and Clipstone offers a more relaxed bistro-style environment.

Fitzrovia is not short on bars and pubs, offering a host of places to enjoy a drink or two. Bourne & Hollingsworth Bar is a cocktail bar filled with character and is a popular haunt for local workers. The Nordic Bar is a sports bar with ping pong tables, table football and cocktails with a Scandinavian twist, while The Roxy is where you can let your hair down with budget-friendly drinks and late-night DJs.

What are the best gyms and fitness facilities in Fitzrovia?

Rowing has become an increasingly popular choice of keep fit in recent years and Rowbots on Great Titchfield St is generally seen as one of the best places to work your arm muscles. Digme in Rathbone Square offers a range of Cycle, HIIT and Yoga workouts, and Move Your Frame on Berners Street has everything from Pilates and yoga, to sweat and sculpt classes. F45 on Tottenham Court Road welcomes people looking for HIIT, and there is also a Pure Gym just off Great Portland Street. On Great Portland Street itself is We11, which is self-described as a luxury gym.

Where can I go shopping in Fitzrovia?

Staff will find everything from a local Lidl and Nationwide bank on Tottenham Court Road, to hairdressers and local newsagents along the nearby side streets. All of the big-name brands can be found on Oxford Street, Bond Street and Regent’s Street, while Leicester Square and Covent Garden are both short distances away. Mayfair can be reached on foot and is home to more luxury, high-end names, and the likes of Harvey Nichols and Harrods are a little further away in Knightsbridge, which is the mecca for exclusive, premium shopping trips.

What can I do for entertainment in Fitzrovia?

For one-of-a-kind entertainment in London, the Grant Museum of Zoology is over 100 years old and has over 68,000 weird and wonderful animals to inspect, and is well worth a couple of hours of your time. Pollock’s Toy Museum looks back at the playthings enjoyed by generations past, all lovingly maintained and displayed for our nostalgia. You can also check out the Cartoon Museum, which looks back at the history of animation and much more. The Dominion Theatre is one of London’s most famous theatrical venues and always has a great show on to enjoy. And, of course, with the delights of the West End easily within walking distance, you can head to Leicester Square to catch a movie, Covent Garden for the atmosphere or enjoy the many shops on Oxford Street, Bond Street and Regent Street.

Looking to rent office space in Fitzrovia?  

Fitzrovia has so much to offer new businesses arriving in the area and Prime Office Search can make the search process much easier to manage. Companies of all sizes rely on our expertise to find the perfect office space in Fitzrovia, getting the best rates and deals as soon as they arrive on the market. From contemporary office buildings to more traditional settings, whatever your business needs, you can rely on the Prime Office Search team to find it for you.

Take a look at our offices to rent in Fitzrovia or get in touch with our team today to discuss your requirements in more detail.

Fitzrovia Office Space FAQs

Can I rent office space in Fitzrovia on flexible terms?

You can rent office space in Fitzrovia on flexible terms. Whether you are a start-up company, or an organisation looking for larger premises, the variety of office spaces on offer highlights why so many firms look to move into the area.

Is a Fitzrovia office right for my business?

A Fitzrovia office could be exactly what your business needs to move to the next level. The area has so much to offer, from competitive rental rates and fantastic transport connections, to strong networking opportunities and plenty of local business facilities close by.

What should I consider when searching for office space?

There are a number of important things to consider when searching for an office space, such as:

• What type of area do you want to work in and what will suit your staff and clients best?
• What is your monthly budget and what size budget can you afford to put down?
• Are you an expanding business or just starting out? How many people work for the business and what kind of layout and environment do you want to create?
• Will you need to invest in additional furniture and/or IT equipment? What kind of support services does the office space provide, if any?

Is Fitzrovia office space expensive?

Fitzrovia has competitive office rates compared to surrounding areas such as Covent Garden, Belgravia, St James’s and Mayfair. It can be more expensive than some other parts of London, but that is typical for central London districts, and working in Zone 1 does offer a lot of benefits that aren’t on offer in other parts of London.

What is usually included in a serviced office in Fitzrovia?

A service office Fitzrovia will include things like:

• Office space for an immediate start
• Fully-staffed reception desk
• IT and telecom infrastructure
• Office furniture – desks/chairs etc.
• Business services: meeting rooms, courier and postal services, cleaning services etc.

What other nearby areas could I consider renting office space in?

Fitzrovia may not be the right fit for everyone, but there are lots of neighbouring areas that could be perfect for your company. Soho, Mayfair, Covent Garden, Holborn and Bloomsbury sit side-by-side with Fitzrovia, and working in any of these areas ensures you still have a prime Central London location that affords you access to everything you need to successfully run a business.